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Free PDF Reader The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy Matthew Hindman Books GRM
A book that challenges everything you thought you knew about the online economy
The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online―and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else―and reveals what small players can do to survive in a game that is rigged against them.
Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences―it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.
The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
Matthew Hindman,The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy,Princeton University Press,0691159262,BUSINESS ECONOMICS / Industries / Media Communications,Business Economics/Industries - Media Communications,COMPUTERS / Digital Media / General,COMPUTERS / Internet / General,Computer Applications,Computers/Digital Media - General,Computers/Internet - General,Economics,Ethical issues censorship,Internet WWW industries,Media studies,Media, information communication industries,Non-Fiction,POLITICAL SCIENCE / Censorship,POLITICAL SCIENCE / Political Ideologies / Democracy,POLITICAL SCIENCE / Political Process / Media Internet,Political Science/Censorship,Political Science/Political Ideologies - Democracy,Political structures democracy,Politics/Intl Relations,Scholarly/Undergraduate,UNIVERSITY PRESS,United States,Internet; local digital news; small players; digital audience; online economy; Google; Facebook; net neutrality; attention economics; stickiness; digital attention; digital media; attention economy; online dynamics; economics of scale; digital economy; digital audiences; digital economies; recommendation systems; media organizations; recommender systems; Netflix Prize; journalism; web traffic; online news; economic models; content production; web traffic model; advertising revenue; online content; model building; online aggregation; bundling; media preferences; power law; Hitwise; web measurement; digital audience growth; mathematical models; online local news; U.S. television; comScore; Internet news; local news; Internet users; local journalism; traffic models; local papers; news organizations; compounded audience; public policies; imaginary Internet; communication; imagined Internet; web visits
The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy Matthew Hindman Books Reviews :
A book that challenges everything you thought you knew about the online economy
The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online―and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else―and reveals what small players can do to survive in a game that is rigged against them.
Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences―it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.
The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
Matthew Hindman,The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy,Princeton University Press,0691159262,BUSINESS ECONOMICS / Industries / Media Communications,Business Economics/Industries - Media Communications,COMPUTERS / Digital Media / General,COMPUTERS / Internet / General,Computer Applications,Computers/Digital Media - General,Computers/Internet - General,Economics,Ethical issues censorship,Internet WWW industries,Media studies,Media, information communication industries,Non-Fiction,POLITICAL SCIENCE / Censorship,POLITICAL SCIENCE / Political Ideologies / Democracy,POLITICAL SCIENCE / Political Process / Media Internet,Political Science/Censorship,Political Science/Political Ideologies - Democracy,Political structures democracy,Politics/Intl Relations,Scholarly/Undergraduate,UNIVERSITY PRESS,United States,Internet; local digital news; small players; digital audience; online economy; Google; Facebook; net neutrality; attention economics; stickiness; digital attention; digital media; attention economy; online dynamics; economics of scale; digital economy; digital audiences; digital economies; recommendation systems; media organizations; recommender systems; Netflix Prize; journalism; web traffic; online news; economic models; content production; web traffic model; advertising revenue; online content; model building; online aggregation; bundling; media preferences; power law; Hitwise; web measurement; digital audience growth; mathematical models; online local news; U.S. television; comScore; Internet news; local news; Internet users; local journalism; traffic models; local papers; news organizations; compounded audience; public policies; imaginary Internet; communication; imagined Internet; web visits
The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy (9780691159263) Matthew Hindman Books
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